THE ROLE OF MEDICAL TOURISM IN ATTRACTING FOREIGNERS
Keywords:
Keywords: medical tourism, natural potential, medical technologies, marketing, insurance.Abstract
Abstract: the article discusses the key factors that allow Uzbekistan to take a
strong position in the international market of medical services, competing in the world
community. The global trends in the development of tourism services and the
possibilities of Uzbekistan to integrate into upward trends are being studied. The
advantages of the natural potential of the country, the success of the medical industry
in the implementation of state programs to attract medical tourists and encourage
foreign investment are analyzed. The importance of using the experience of countries
with developed medical tourism is emphasized.
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