MARKETING TADQIQOTLARIDA IQTISODIY TAHLIL USULLARINING SAMARADORLIKKA TA’SIRI
Abstract
Kirish
Zamonaviy bozor sharoitida marketing qarorlarini samarali qabul qilish aniq
iqtisodiy tahlilga tayanishni talab etadi. Raqobatning kuchayishi, iste’molchi xulq-
atvorining o‘zgarishi va resurslarning cheklanganligi marketing tadqiqotlarida ilmiy
asoslangan yondashuvlardan foydalanishni zarur etmoqda. Iqtisodiy tahlil usullari —
regressiya modeli, talab elastikligi, xarajat–foyda tahlili va prognozlash metodlari —
marketing strategiyasining natijadorligini baholashga imkon beradi. Ushbu maqolada
marketing tadqiqotlarida iqtisodiy tahlil usullarining qo‘llanilishi, ularning
samaradorlikka ta’siri va amaliy ahamiyati qisqa va aniq tahlil qilinadi.
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