ZAMONAVIY TURIZMDA INNOVATSION XIZMATLAR KOʻRSATISH MODELLARI RAQAMLI TRANSFORMATSIYA VA RIVOJLANTIRISH
Keywords:
Kalit so‘zlar: turizm, innovatsion xizmat ko‘rsatish modellari, raqamli transformatsiya, turizm industriyasi, raqamli texnologiyalar, turistik xizmatlar, turistik mahsulot, turizm rivojlanishi, xizmatlar iqtisodiyoti, turizmda innovatsiyalar.Abstract
Anotatsiya: Mazkur maqolada zamonaviy turizm sohasida innovatsion xizmat
ko‘rsatish modellari hamda raqamli transformatsiya jarayonlarining nazariy va
metodologik asoslari tahlil qilinadi. Zamonaviy iqtisodiyot sharoitida turizm nafaqat
xizmatlar ko‘rsatish sohasi, balki raqamli texnologiyalar va innovatsion yondashuvlar
asosida rivojlanayotgan muhim ijtimoiy-iqtisodiy tizim sifatida qaralmoqda.
Tadqiqotda innovatsion xizmat ko‘rsatish modellari shakllanishi, ularning rivojlanish
bosqichlari hamda turizm sohasida qo‘llanilish xususiyatlari ilmiy manbalar asosida
o‘rganiladi. Shuningdek, turizmda raqamli transformatsiya jarayonlarining xizmatlar
sifatini oshirish, turistik mahsulotlarni diversifikatsiya qilish va turizm bozorida
raqobatbardoshlikni kuchaytirishga ta’siri metodologik jihatdan sharhlanadi. Maqola
turizmni rivojlantirishda innovatsion va raqamli xizmatlar muhim ahamiyat kasb
etishini ochib beradi hamda sohani tadqiq etish uchun ilmiy-metodologik asos
yaratadi.
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