ONLINE BOOKING SYSTEMS AND THEIR IMPACT ON TOURISTS’ DECISION-MAKING
Keywords:
Key words: Online booking systems; Digital platforms; Tourists’ decision- making; Hospitality industry; Consumer behavior; Travel technology; E-tourism; Customer reviews; Service transparency; Tourism marketingAbstract
Annotation: This article examines the growing significance of online booking
systems in the tourism and hospitality industry and their influence on tourists’ decision-
making processes. With the rapid development of digital platforms and mobile
applications, tourists increasingly rely on online tools to compare prices, evaluate
service quality, and make informed choices regarding travel destinations,
accommodation, and additional services. The study highlights how online booking
systems contribute to transparency, convenience, and time efficiency while also
addressing challenges such as information overload, trust issues, and the role of
customer reviews. Furthermore, the research explores the economic and behavioral
implications of digital booking platforms for both tourists and tourism businesses. The
findings provide valuable insights into the transformation of consumer behavior in
tourism and the strategic importance of adopting innovative technologies for
sustainable growth in the sector.
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