STARTUPS AND NEW BUSINESS MODELS IN THE FIELD OF TOURISM

Authors

  • Anvarova Muhsinakhon Otabek kizi Author

Keywords:

Key words: Tourism industry, startups, innovation, business models, digital platforms, sustainable tourism, sharing economy, smart tourism, entrepreneurship, competitiveness.

Abstract

Annotation: This study explores the emergence and development of startups 
and  innovative  business  models  in  the  tourism  sector.  It  examines  the  role  of 
technological  advancements,  digital  platforms,  and  entrepreneurial  initiatives  in 
reshaping tourism services, customer experiences, and market competitiveness. Special 
emphasis is placed on sustainable practices, the sharing economy, and smart solutions 
that create value for both businesses and tourists. The paper highlights the challenges 
and  opportunities  faced  by  tourism  startups  and  provides  insights  into  how  new 
business  models  contribute  to  the  modernization  and  diversification  of  the  global 
tourism industry. 

References

REFERENCES

1. Buhalis, D., & Amaranggana, A. (2015). Smart tourism destinations enhancing

tourism experience through personalisation of services. In I. Tussyadiah & A.

Inversini (Eds.), Information and Communication Technologies in Tourism 2015

(pp. 377–389). Springer. https://doi.org/10.1007/978-3-319-14343-9_28

2. Guttentag, D. (2015). Airbnb: Disruptive innovation and the rise of an informal

tourism accommodation sector. Current Issues in Tourism, 18(12), 1192–1217.

https://doi.org/10.1080/13683500.2013.827159

3. OECD. (2020). Tourism Trends and Policies 2020. OECD Publishing.

https://doi.org/10.1787/6b47b985-en

4. UNWTO. (2022). Tourism Innovation and Digital Transformation Report. World

Tourism Organization. Retrieved from https://www.unwto.org

5. Sigala, M. (2018). New technologies in tourism: From multi-disciplinary to anti-

disciplinary advances and trajectories. Tourism Management Perspectives, 25, 151–

155. https://doi.org/10.1016/j.tmp.2017.12.003

6. World Bank. (2021). The future of tourism: Leveraging innovation and

sustainability. World Bank Group. Retrieved from https://www.worldbank.org

Downloads

Published

2025-10-17

Issue

Vol. 72 No. 1 (2025): TADQIQOTLAR jahon ilmiy-metodik jurnali | 72-son | 1-qism

Section

Articles

How to Cite

Anvarova Muhsinakhon Otabek kizi. (2025). STARTUPS AND NEW BUSINESS MODELS IN THE FIELD OF TOURISM . TADQIQOTLAR, 72(1), 260-264. https://journalss.org/index.php/tad/article/view/2721