CREATIVE TOURISM – ATTRACTING TOURISTS THROUGH ART AND INNOVATIONS
Keywords:
Key words: Creative tourism, cultural heritage, art, innovation, experiential learning, tourist engagement, sustainable tourism, cultural identity, destination attractiveness, economic growth.Abstract
Annotation: This article explores the concept of creative tourism as a modern
approach to attracting visitors through art, culture, and innovative practices. Unlike
traditional forms of tourism that primarily focus on passive sightseeing, creative
tourism emphasizes active participation, cultural exchange, and experiential learning.
By engaging tourists in creative activities such as workshops, artistic performances,
and innovative cultural projects, destinations can strengthen their attractiveness,
diversify tourism products, and support sustainable development. The study also
highlights the role of creativity and innovation in enhancing cultural identity,
promoting local heritage, and contributing to economic growth in the tourism sector.
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