THE ROLE OF SOCIAL MEDIA IN PROMOTING PLASTIC SURGERY
Keywords:
Keywords: Social media, plastic surgery, beauty standards, influencers, cosmetic procedures, self-perception, digital marketing, body imageAbstract
Annotation (Abstract)
English: This article examines the growing influence of social media on the
popularity and acceptance of plastic surgery. It explores how platforms shape beauty
standards, affect individual self-perception, and encourage cosmetic procedures
through influencers, advertising, and visual content.
References
References (Expanded)
1. Brown, A. (2020). The Impact of Social Media on Body Image. Journal of Media Studies.
2. Smith, J. (2021). Digital Beauty: Trends in Cosmetic Surgery. Health Communication
Review.
3. Lee, K. (2019). Influencers and Consumer Behavior. Marketing Insights Journal.
4. Johnson, R., & Miller, T. (2022). Social Media and Self-Perception. Psychology Today
Review.
5. Davis, L. (2018). The Rise of Cosmetic Surgery in the Digital Age. Aesthetic Medicine
Journal.
6. American Society of Plastic Surgeons. (2022). Plastic Surgery Statistics Report.
7. World Health Organization. (2021). Mental Health and Well-being Guidelines.
8. International Society of Aesthetic Plastic Surgery. (2023). Global Survey on Aesthetic
Procedures.
