NEYROLINGVISTIK DASTURLASH— IJTIMOIY SEMIOTIKANING BIR SHAKLI
Keywords:
Kalit so‘zlar: neyro-lingvistik dasturlash (NLP), muloqot (kommunikatsiya), sezgi kanallari (sensor kanallar), ijtimoiy konstruktivizm, ijtimoiy haqiqat xaritasi, semiyotika, subyektivlik, interpretatsiya, ma'no konstruksiyasi, kommunikativ harakatAbstract
Annotatsiya: Ushbu maqolada neyro-lingvistik dasturlash (NLP)ning muloqot
jarayonlaridagi o‘rni va uning ijtimoiy semiyotika nuqtai nazaridan talqini ko‘rib
chiqiladi. NLP asoslari inson miyasining biologik hisoblash tizimi sifatida qaralishi,
sezgi kanallari orqali ma'lumot almashinuvi va ijtimoiy haqiqatning subyektiv
konstruksiyasi konsepsiyalariga urg‘u beriladi. Maqola NLP va ijtimoiy
konstruktivizm orqali muloqot jarayonlarida ma'no yaratish, xabarlarni talqin qilishda
sezgi kanallarining ta'siri va har bir insonning o‘ziga xos ijtimoiy haqiqat xaritasiga
ega ekanligi masalalarini muhokama qiladi. Shuningdek, muloqot konteksti va uning
ijtimoiy ma'nolari, xususan, xabar yuboruvchi va qabul qiluvchi o‘rtasidagi o‘zaro
ta'sir asosida ma'no konstruktsiyasi ta'kidlanadi.
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