OMMAVIY MADANIYAT VA MILLIY O'ZLIKNI ANGLASH: ZAMONAVIY IJTIMOIY-MADANIY KONTEKSTDA NAZARIY TAHLIL
Keywords:
Kalit so'zlar: ommaviy madaniyat, milliy o'zlikni anglash, globallashuv, madaniy identifikatsiya, ijtimoiy konstruktivizm, digital madaniyat, madaniy gibridizatsiya.Abstract
Annotatsiya
Ushbu maqolada globallashuv jarayonlarida ommaviy madaniyatning milliy
o'zlikni anglashga ta'siri ilmiy-nazariy nuqtai nazardan tahlil qilinadi. Muallif ijtimoiy-
madaniy o'zgarishlar, digital transformatsiya va madaniy globalizatsiya kontekstida
o'zlikni anglash mexanizmlari, shuningdek, milliy madaniyatning zamonaviy
ommaviy madaniyat kuchlari bilan o'zaro munosabati masalalarini ko'rib chiqadi.
Maqolada Giddens, Hobsbawm, Bhabha va Appadurai kabi yetakchi ijtimoiy-
madaniyat nazariyotchilarining konseptsiyalaridan foydalanilgan holda o'zlik
konstruksiyasining ko'p qatlamli tabiati asoslab beriladi. O'zbekiston misolida
ommaviy madaniyat mahsulotlari va milliy o'zlik o'rtasidagi munosabat empirik
ma'lumotlar asosida ko'rsatiladi.
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