NOMINATION PROCESSES AND ERGONYM RESEARCH
Keywords:
Keywords: linguocultural studies, nomination theory, onomastics, ergonym, cultural code, linguistic worldview, social experience, speech of the Russian-speaking population.Abstract
Abstract. This article examines the linguistic characteristics of the Russian-
speaking population and the sociocultural foundations of the nomination process
through the prism of linguocultural studies, one of the most relevant fields of
contemporary linguistics. The research provides a comprehensive analysis not only of
the principles underlying the formation of onomastic units but also of their relationship
with human cognition and national mentality. Furthermore, the communicative and
pragmatic potential of ergonyms, as well as their role in modern advertising and
marketing systems, are substantiated from a scientific perspective.
References
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