DIGITAL TECHNOLOGIES AND THE FORMATION OF ELECTRONIC COMMERCE IN THE GLOBAL TOURISM INDUSTRY
Keywords:
Keywords: electronic commerce, online booking, online travel agency, metasearch, World Wide Web, tourism platforms, digitalization, hotel reservation, air ticketing, tourism market.Abstract
Abstract. The emergence of electronic commerce became one of the defining
processes in the modern transformation of the tourism industry. Between the end of the
1980s and the year 2000, the appearance of the World Wide Web and the rapid
development of internet technologies gave rise to a new digital infrastructure of tourism
services, within which online reservation systems, online travel agencies, search
engines, price comparison services, and review platforms were successively formed.
These innovations reduced the intermediary role of traditional travel agencies and
shifted the booking of accommodation, of air tickets, and of tour packages into a direct
online format. The present article examines, on the basis of a historical and
chronological analysis, the key milestones in the formation of electronic commerce in
tourism during this period, and it systematizes the main types of digital platforms that
established the foundations of the contemporary online tourism market.
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