RAQAMLI IQTISODIYOTDA FINTECH VOSITALARIDAN FOYDALANGAN HOLDA MOLIYAVIY MENEJMENT VA MARKETINGNI BIRLASHTIRISH YO‘LLARI
Keywords:
Kalit soʻzlar: fintech, raqamli iqtisodiyot, moliyaviy menejment, marketing integratsiyasi, sun’iy intellekt, blokcheyn, embedded finance, Banking-as-a-Service, KSHT, barqaror o‘sish.Abstract
Annotatsiya: Raqamli iqtisodiyotning jadal rivojlanishi fintech vositalarining
moliyaviy menejment va marketingni birlashtirishda muhim rol o‘ynashini taqozo
etmoqda. Ushbu maqola sun’iy intellekt (AI), blokcheyn, embedded finance va
Banking-as-a-Service kabi texnologiyalarni tahlil qilib, ularning korxonalar, ayniqsa
kichik va o‘rta korxonalar (KSHT) uchun samaradorlikni oshirishdagi afzalliklarini
ko‘rib chiqadi. Global tendensiyalar va statistik ma’lumotlar asosida O‘zbekiston
iqtisodiyoti uchun amaliy tavsiyalar berilgan bo‘lib, integratsiya jarayonidagi
muammolar va barqaror o‘sish strategiyalari muhokama qilinadi.
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