K-MEANS KLASTERLASH YORDAMIDA MIJOZLARNI SEGMENTLASH
Keywords:
Kalit so‘zlar: K-means, klasterlash, mijozlarni segmentlash, marketing, ma’lumotlar tahlili, ma’lumotlar bazasiAbstract
Annotatsiya: Ushbu maqola mijozlarni segmentlash jarayonida K-means
klasterlash algoritmining qo‘llanilishi va samaradorligini o‘rganishga bag‘ishlangan.
Mijozlar bazasini tahlil qilish va ularni turkumlarga ajratish bugungi biznesda
marketing strategiyasini optimallashtirish, mijozlarga individual yondashuvni
ta’minlash hamda sotuvlarni oshirish uchun muhim ahamiyatga ega.
Maqolada K-means algoritmi asoslari, uning ishlash printsipi, klasterlar sonini
tanlash mezonlari va algoritmning turli parametrlarga bog‘liqligi batafsil tushuntiriladi.
Shuningdek, real mijozlar ma’lumotlari bazasi misolida klasterlash natijalari
ko‘rsatilib, har bir segmentning xususiyatlari tahlil qilinadi.
Olingan natijalar mijozlarni samarali segmentlash orqali kompaniyalar uchun
marketing kampaniyalarini maqsadli yo‘naltirish va resurslarni optimal taqsimlash
imkonini berishini ko‘rsatadi.
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