THE ROLE OF VIDEOS IN ESP MATERIAL DEVELOPMENT:A THEORETICAL FRAMEWORK
Keywords:
Keywords:English for Specific Purposes, video-based learning, multimedia materials, authentic materials, communicative competence, Dual Coding Theory.Abstract
Annotation: This academic paper offers a thorough examination of video
integration in ESP curriculum design by combining theoretical frameworks from
applied linguistics and educational psychology with useful classroom applications. By
relating Paivio's dual coding theory and CLT principles to the particular requirements
of profession-oriented language instruction, the author builds a solid theoretical
framework. The work is especially beneficial since it treats opportunities and obstacles
in a balanced manner, including both the practical limitations faced by educators and
the cognitive and motivational advantages of video-based learning.The suggested
three-phase activity structure (pre-, while-, and post-watching) provides practitioners
with practical advice. The discussion of VR and AI technologies in the future places
the research in the context of current developments in education's digital
transformation. Suggested for scholars interested in multimedia-assisted language
learning and professional communication training, ESP curriculum designers, and
language instructors in academic and professional contexts.
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