DEVELOPMENT OF MEDIA COMPETENCE THROUGH AN INTEGRATIVE APPROACH USING ARTIFICIAL INTELLIGENCE TOOLS (IN ENGLISH LANGUAGE CLASSES)
Keywords:
Keywords: Media competence, artificial intelligence, English language teaching, digital literacy, integrative approach, educational technology, media literacy, AI tools, communicative competenceAbstract
Annotation: This article explores the development of media competence among
students through an integrative approach that incorporates artificial intelligence (AI)
tools in English language classes. In the context of rapid digital transformation, media
competence has become a critical skill, enabling learners to effectively access, analyze,
evaluate, and create media content. The study examines how AI-powered tools—such
as chatbots, automated writing assistants, and multimedia generators—can enhance
language learning while simultaneously fostering media literacy. The research employs
a mixed-method approach involving experimental teaching, surveys, and performance
analysis. The findings indicate that integrating AI tools into English language
instruction significantly improves students’ critical thinking, digital literacy, and
communicative competence. The article concludes with pedagogical recommendations
for educators aiming to implement AI-based integrative strategies in language
classrooms.
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