FEATURES OF INVESTMENT EVALUATION IN CROWDFUNDING- FUNDED PROJECTS
Keywords:
Keywords: rowdfunding, investment evaluation, digital platforms, risk assessment, transparency, crowd wisdom, innovative projects, financingAbstract
Abstract. This paper examines the specific features of investment evaluation in
projects financed through crowdfunding. Unlike traditional investment mechanisms,
crowdfunding involves a large number of small investors, which significantly changes
the evaluation process and decision-making criteria. The study highlights key factors
such as project transparency, reputation of project initiators, information availability,
and the role of collective intelligence (crowd wisdom) in assessing investment
opportunities. In addition, the research explores the importance of combining financial
indicators with social, behavioral, and technological factors when evaluating
crowdfunding projects. The findings demonstrate that effective investment evaluation
in crowdfunding requires a multidimensional approach that integrates both quantitative
and qualitative criteria.
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