“YUMSHOQ KUCH” KONSEPSIYASINING EVOLYUTSIYASI VA ZAMONAVIY XALQARO MUNOSABATLARDAGI AHAMIYATI
Keywords:
Kalit so‘zlar: yumshoq kuch, qattiq kuch, aqlli kuch, madaniy diplomatiya, xalqaro imidj, legitimlik, raqamli diplomatiya, strategik kommunikatsiya, Global Soft Power Index.Abstract
Annotatsiya. Mazkur maqolada xalqaro munosabatlar nazariyasida muhim o‘rin
tutuvchi “yumshoq kuch” (soft power) konsepsiyasining shakllanish tarixi, nazariy
asoslari va zamonaviy geosiyosiy jarayonlardagi amaliy ahamiyati tahlil qilinadi.
Tadqiqod doirasida Jozef Nay ilgari surgan ushbu konsepsiyaning mohiyati hamda
uning asosiy manbalari - madaniyat, siyosiy qadriyatlar va tashqi siyosat legitimligi
ilmiy asosda yoritiladi. Shuningdek, yumshoq kuchning “qattiq kuch” va “aqlli kuch”
konsepsiyalari bilan bog‘liqligi, raqamli diplomatiya sharoitidagi transformatsiyasi
hamda uni o‘lchash metodologiyalari ko‘rib chiqiladi
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