SPEECH CULTURE AS A FACTOR IN DEVELOPING COMMUNICATIVE COMPETENCE IN MODERN EDUCATION

Abstract

Abstract:  This  study  explores  the  role  of  speech  culture  as  a  key  factor  in 
developing  communicative  competence  in  modern  education.  In  the  context  of 
globalization and increasing digital interaction, effective communication has become 
essential for students’ academic success and social integration. The research aims to 
analyze the theoretical foundations of speech culture and identify effective pedagogical 
strategies for its development in educational settings. 
The  study  is  based  on  qualitative  methods,  including  comparative  analysis  of 
teaching  approaches,  observation  of  classroom  communication,  and  evaluation  of 
students’  oral  and  written  performance.  The  findings  indicate  that  speech  culture 
enhances  learners’  ability  to  express  ideas  clearly,  logically,  and  appropriately  in 
various contexts, while also fostering critical thinking and active participation. 
The research also identifies key challenges, such as declining reading habits, the 
influence  of  informal  digital  language,  and  limited  opportunities  for  structured 
communication practice. To address these issues, the study recommends integrating 
interactive  teaching  methods,  increasing  communicative  activities,  and  promoting 
adherence to language norms. 
The  results  demonstrate  that  systematic  pedagogical  approaches  significantly 
improve communicative competence. Therefore, fostering speech culture should be 
considered a priority in modern education systems.