HOW TO ANALYSE AUTHENTICITY IN TOURISM BROCHURES: A PRAGMALINGUISTIC TOOLKIT FOR RESEARCHERS

Authors

  • Mohinur Ismoiljonova Author
  • Elmuradova Gulrux Karimaliyevna Author

Keywords:

Keywords: pragmalinguistics, authenticity, tourism brochures, discourse analysis, speech acts, deixis.

Abstract

Abstract. Adventure tourism brochures promise authentic experiences, yet the linguistic mechanisms behind this promise remain underexplored. This article offers a practical pragmalinguistic toolkit for researchers wishing to analyse how authenticity is constructed in promotional tourism materials. Drawing on speech act theory, deixis, implicature, and modality, the article presents a step-by-step analytical framework applicable to brochures in any language.

References

1. Calvi, M. V. (2010). Los géneros discursivos en la lengua del turismo. Ibérica, 19, 57-76.

2. Dann, G. M. S. (1996). The language of tourism: A sociolinguistic perspective. CAB International.

3. MacCannell, D. (1976). The tourist: A new theory of the leisure class. Schocken Books.

4. Manca, E. (2016). Persuasion in tourism discourse: Methodological perspectives. Cambridge Scholars Publishing.

5. Searle, J. R. (1976). A classification of illocutionary acts. Language in Society, 5(1), 1-23.

6. Wang, N. (1999). Rethinking authenticity in tourism experience. Annals of Tourism Research, 26(2), 349-370.

Downloads

Published

2026-05-16

Issue

Vol. 69 No. 2 (2026): TA'LIM INNOVATSIYASI VA INTEGRATSIYASI| 69-SON | 2-TO'PLAM

Section

Articles

How to Cite

Mohinur Ismoiljonova, & Elmuradova Gulrux Karimaliyevna. (2026). HOW TO ANALYSE AUTHENTICITY IN TOURISM BROCHURES: A PRAGMALINGUISTIC TOOLKIT FOR RESEARCHERS. Ta’lim Innovatsiyasi Va Integratsiyasi, 69(2), 94-96. https://journalss.org/index.php/tal/article/view/30137