THE EFFECT OF DIGITAL BANKING SERVICES ON CUSTOMER GROWTH
Keywords:
Keywords: Digital banking, customer growth, financial technology, online banking, mobile banking, electronic payments, customer satisfaction, fintech, banking innovation, financial services.Abstract
Abstract: This study examines the effect of digital banking services on customer
growth in the financial sector. In recent years, the rapid development of financial
technologies has significantly transformed traditional banking systems, making
services more accessible, faster, and more efficient. Digital banking tools such as
mobile banking applications, online payment systems, internet banking platforms, and
electronic wallets have become key drivers of customer acquisition and retention.
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