XITOY OMMAVIY AXBOROT VOSITALARINING BARQAROR RIVOJLANISH MAQSADLARI BO'YICHA XAVARDORLIKNI OSHIRISHDAGI STRATEGIYALARI
Keywords:
Kalit so‘zlar: Barqaror Rivojlanish Maqsadlari (BRM), Xitoy OAV, Raqamli media strategiyalari, Ekologik madaniyat, Kambag‘allikni qisqartirish, Davlat propogandasi.Abstract
Annotatsiya: Ushbu maqolada BMT tomonidan qabul qilingan Barqaror
Rivojlanish Maqsadlariga (BRM) erishishda Xitoy ommaviy axborot vositalarining
tutgan o‘rni va ulardan foydalanish strategiyalari tadqiq etiladi. Xitoy raqamli media
ekotizimi — an’anaviy davlat OAVlari va zamonaviy ijtimoiy tarmoq platformalari
(WeChat, Weibo, Douyin) orqali ekologik muvozanat, kambag‘allikni qisqartirish
(BRM 1) va yashil energetika (BRM 7) kabi global maqsadlarni mamlakat ichkarisida
va xalqaro miqyosda qanday targ‘ib qilayotgani tahlil qilingan. Maqolada qo‘llanilgan
"Yashil rivojlanish" (Green Development) va "Insoniyatning umumiy taqdiriga ega
hamjamiyat" konsepsiyalari doirasida medianing jamoatchilik xabardorligini oshirish
mexanizmlari ochib berilgan.
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