SUN'IY INTELLEKT VA MARKETING: YANGI IMKONIYATLAR VA MUAMMOLAR
Keywords:
Kalit so‘zlar: sun’iy intellekt, marketing, raqamli marketing, big data, mashinali o‘rganish, iste’molchi xulq-atvori, reklama, biznes strategiyasi, avtomatlashtirish, innovatsiya.Abstract
Annotatsiya
Ushbu maqolada sun’iy intellekt texnologiyalarining marketing sohasiga ta’siri,
uning biznes jarayonlaridagi ahamiyati hamda amaliy qo‘llanilish yo‘nalishlari tahlil
qilinadi. Sun’iy intellekt marketing strategiyalarini optimallashtirish, iste’molchilar
xatti-harakatlarini prognoz qilish, reklama kampaniyalarining samaradorligini oshirish
va mijozlarga xizmat ko‘rsatish sifatini yaxshilashda muhim vosita sifatida namoyon
bo‘lmoqda. Shu bilan birga, ma’lumotlar xavfsizligi, maxfiylik, algoritmik xatoliklar
va etik muammolar kabi qator masalalar ham yuzaga kelmoqda. Tadqiqot natijalari
sun’iy intellektning marketingdagi istiqbollari va uni samarali qo‘llashning ilmiy-
amaliy jihatlarini yoritishga qaratilgan.
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