KATTA BRENDLARNING INQIROZGA UCHRASH SABABLARI
Keywords:
Kalit so’zlar: Brend inqirozi, raqobatbardoshlik, strategik qarorlar, bozor dinamikasi, iste’molchi talabi, texnologik o’zgarishlarAbstract
Anotatsiya
Ushbu maqolada katta brendlarning inqirozga uchrash sabablari va ushbu
vaziyatlarni tahlil qilish usullari o’rganiladi.Har qanday yirik brendlar qanchalik
ommalashib, muvaffaqiyat cho’qqisiga chiqqanidan so’ng u bozordagi
moslashuvchanlik va yangiliklarga moslasha olmasa u kampaniya inqirozga
uchrashish ehtimoli katta. Shu bilan birga noto’g’ri boshqaruv
qarorlari,iste’molchilarning talabini o’zgaruvchanligi, moliyaviy muammolar ham
inqirozga sabab bo’ladi. Misol tariqasida esa Nokia, Kovak va Blockbuster kabi
kampaniyalarni tarixiy muvaffaqiyatsizliklarini tahlil qilib, kelajakda bunday xatolarga
yo’l qo’ymaslikni taklif beriladi.
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