RAQAMLI IQTISODIYOTDA ZAMONAVIY MOLIYAVIY MENEJMENT VA MARKETING TADQIQOT USULLARIDAN FOYDALANISH YOʻLLARI
Keywords:
Raqamli iqtisodiyot, moliyaviy menejment, marketing tadqiqotlari, Big Data, sun’iy intellekt, fintech, raqamli marketing, strategik boshqaruv, raqamli transformatsiya, integratsiya.Abstract
Mazkur maqolada raqamli iqtisodiyot sharoitida zamonaviy
moliyaviy menejment va marketing tadqiqot usullaridan foydalanish yo‘llari tahlil
qilinadi. Big Data, sun’iy intellekt, fintech texnologiyalari va raqamli marketing
vositalarining korxonalar faoliyatidagi o‘rni yoritiladi. Shuningdek, moliyaviy
boshqaruv va marketing jarayonlarining integratsiyasi orqali raqobatbardoshlikni
oshirish hamda strategik qarorlar qabul qilish samaradorligini kuchaytirish masalalari
ko‘rib chiqiladi. Tadqiqot natijalari raqamli transformatsiya sharoitida korxonalarning
barqaror rivojlanishini ta’minlashga xizmat qiladi.
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