INNOVATIVE DEVELOPMENT OF TOURISM LOGISTICS: DIGITAL TRANSFORMATION AND COMPETITIVENESS FACTORS IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT
Keywords:
Tourism logistics has emerged as a strategic determinant of destination competitiveness in the post-pandemic global economy [12][15]. Unlike traditional industries, tourism requires coordinated multi-modal transportation, accommodation management, information systems, and service delivery processes [10][11]. Efficient logistical coordination ensures seamless tourist experiences and directly influences satisfaction, cost efficiency, and environmental sustainability.Abstract
This study investigates the innovative development of tourism logistics within the
framework of digital transformation and sustainable development principles. The
research proposes and empirically validates the Smart Tourism Logistics Ecosystem
(STLE) model integrating digital infrastructure, intelligent operations, stakeholder
integration, and sustainability governance. Using Structural Equation Modeling
(SEM), Analytic Hierarchy Process (AHP), and comparative benchmarking analysis,
the study evaluates tourism logistics performance in the Samarkand region of
Uzbekistan. The findings confirm that digital transformation significantly enhances
operational efficiency (35–45% improvement) and reduces carbon emissions (up to
40%). The research contributes to tourism logistics theory by introducing an
ecosystem-based approach and provides a phased implementation roadmap for
emerging destinations.
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