STRATEGIES FOR FORMING MEDIA COMPETENCE BASED ON BLENDED LEARNING
Keywords:
Keywords: Media competence, blended learning, digital literacy, media education, critical thinking, online learning, pedagogy, ICTAbstract
Annotation: The rapid digitalization of education has significantly increased the
importance of media competence as a key component of students’ professional and
personal development. This article explores effective strategies for forming media
competence through blended learning, which integrates traditional face-to-face
instruction with digital and online learning environments. The study analyzes
theoretical foundations, pedagogical approaches, and practical methods for developing
media literacy, critical thinking, and digital communication skills. The research
employs qualitative and mixed-method approaches, including observation, surveys,
and experimental teaching. Results indicate that blended learning environments
enhance students’ ability to critically evaluate media content, produce digital materials,
and engage in interactive learning processes. The article concludes with
recommendations for educators and institutions to optimize media competence
development through blended learning models.
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